Mobility meets Benefit is 1st Mobility's answer to the requirements of tomorrow's employees’ mobility. Mobility meets Benefit is the only Mobility as a Service offer on the market that is specifically tailored to the requirements of modern companies. The progressive concept combines for the first time sustainability gains of modern mobility concepts with an innovative approach to reduce mobility costs in the company and at the same time to increase employees’ loyalty and satisfaction. With Mobility meets Benefit, the "Mobility as a Service" concept has been consistently upgraded to also include the wider benefit aspects of employees’ reward packages. The concept is as flexible as it is ecologically sustainable and generates equally strong benefits for the company and its employees.
As a 100% independent provider 1st Mobility is solely committed to the benefit of its customers.
The new and so far unique concept behind "Mobility meets Benefit" has also received attention in the national and international press:
A consistent development beyond
Mobility as a Service
With "Mobility meets Benefit" we have realized the next development stage of "Mobility as a Service". For the 1st Mobility Platform, the efficiency concept behind Mobility as a Service (MaaS) was consistently uplifted to the ultimate level being the “benefit” granted to the employees as part of their salary package. 1st Mobility is seamlessly tailored to the modern mobility requirements of companies and employees and at the same time frees-up the user from inefficient administration and unnecessary cost factors. With the help of 1st Mobility, the company only promotes and pays for the mobility offers its employees actually need based on their individual usage patterns. Cost-intensive vehicle fleets, unnecessary vehicle downtime and idle resources can be avoided. With 1st Mobility, companies and employees save time, money and valuable resources while protecting the environment. In addition, both companies and employees benefit from a number of additional advantages wherefore the 1st Mobility solutions enable the possibility to choose different tax-optimized offers as part of a wider benefit offer for employees.
Like other providers 1st Mobility combines different mobility offers in one platform with the aim to make these offers available to the mobility user in a way that is suitable for daily usage. To make this possible, we, like others, use the possibilities of modern IT and software applications, i.e. the control and handling of the necessary processes is based on a customized software or an online-based software platform.
But we go a decisive step further:
As the first provider, we have tailored the idea of "Connected Mobility" to the needs of modern companies and developed a concept that combines the advantages for companies and employees in an unprecedented holistic solution. Linking different mobility and benefit offers based on an AI-algorithm reflecting individual preferences, as well as connected services and (tax) saving opportunities, 1st Mobility creates a tangible financial and personal value-add both for employees and companies. With the help of 1st Mobility companies can optimize their internal mobility management in such a way that every cent is used in an efficient, economic and ecological way. Additionally, the employee gets a simple and powerful tool to improve the personal work-life-balance and at the same time to save her/his own resources for more important matters.
The mobility configurator of 1st Mobility is the central system to realise the “Mobility meets Benefit” concept. Our tool enables companies to create their own individually tailored mobility offer for each employee in just a few steps, in which mobility settings – such as: the total mobility budget, fixed budgets for company cars, home office offers and/or flexible budgets for the use of alternative mobility offers such as train, bus or micro-mobility can be pre-defined. Based on her/his pre-selection regulated by the mobility policy, employees can put together their own individual mobility package within the framework of these pre-settings.
"You can have a Ford in any color - as long as it's black," was Henry Ford's motto. Based on this principle, in the 19th century the entrepreneur created the basis for the "car-mobility" as we know it today. With the industrialization of his processes and the resulting capability of mass production, he triggered the first mobility revolution as the starting point of the "Car-Century". From there, the automobile advanced to a quasi-monopoly position as the undisputed mobility champion. Alternative forms of mobility (such as rail, public transport, cab, car rental companies) played a subordinate role in mobility usage. The most important characteristic of the "Car-Century" was the missing interdisciplinary link between alternative means of transportation (apart from some park&ride offers).
But in times of increasingly congested roads and the threat of climate change, the demands have changed:
Never before the automobile was put in question as heavy as today. The "beloved child" of the Germans (and many other countries), became subject of increasing criticism in recent years, not least because of the diesel scandal. Voices prophesying an end to classic car ownership, at least in parts, are increasingly audible. Cities are literally declaring war on "motorized individual traffic". Corporate companies are improving the efficiency of working time and the work-life balance of employees by supporting concept of "mobility avoidance", e.g. by introducing teleworking. At the same time, new providers of alternative mobility solutions are entering the market, which are characterized above all by a high degree of digitization.
Based on recent trends, one could raise the question: after more than 130 years since Carl Benz applied for his patent, is "auto-mobility" dead and how will tomorrow's forms of mobility look like? One thing is already certain: mobility is currently changing faster than ever. The speed of change today and tomorrow will never be as slow as it is right now. On this background, 1st Mobility has set itself the goal to create a solution enabling everybody to get access to their individual mobility needs of tomorrow and to always be one step ahead of change.
The first offers of alternative mobility have been on the market in Germany since the end of the 1980s. Probably the best known of these are the car-sharing services of Daimler AG and BMW AG, which have been merged into the joint venture "Share Now" since 2019. Additionally, the availability of e.g. Uber and e-scooter providers such as Limes, Tier or Bird increased strongly in the last 2-3 years with an increasing network coverage, which puts the alternative mobility offers on a broader basis - with the effect of an increased perception and consequently also use. The company Sixt with its mobility app marked a further step in 2019. The year 2020 is expected to be the starting point of the second mobility revolution for the "Connected Mobility-Century". Hereby, the outstanding characteristic will be the connection, i.e. the connectivity of the various forms of mobility offers. The smooth and reliable combination and use of interactive mobility alternatives, in which the automobile (incl. car subscription models) is only one of many players, is the crucial factor for mobility users. And this is exactly where 1st Mobility comes into play.
